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BUSINESS OWNER:

Are You Building a High-Revenue Business or a High-Profit Asset?

As an owner, your goal isn't just to be busy. It's to build lasting wealth. The key is to shift your focus from chasing sales to strategically engineering your bottom line. Let's pinpoint the opportunities to turn your hard work into real profit.

Join other companies using Profit Acceleration Software to identify opportunities and build an action plan you can start implementing quickly

And You Can Implement It In A Single Afternoon!

ABOUT PROFIT ACCELERATION SOFTWARE

Watch this video to see how Profit Acceleration works!

WHAT WE OFFER

Scope of Services

Are you looking for affordable professional assistance? I can help you design measurable marketing, generate qualified inquiries, refine your sales process, and strengthen your market positioning to drive growth for your business.

My group coaching program will allow you to not only learn new business growth strategies from me, but also other small business owners with the same goals as you have for your own business. We will work on application of these strategies because knowledge is pointless without using it.

Using our Digital Acceleration Software™... we will detail the specific strategies that identify high-impact opportunities for your business. I will send you your own customized roadmap for success along with a detailed report that will guide execution and improve decision-making.

Everything a Small Business Owner needs to know to improve profits. Includes access to all business spreadsheets, e-classes, internet marketing videos, sales letters, profitable headlines, proven marketing material strategies, articles, tips and much more!

We will assess your business using our revolutionary new Profit Acceleration Software™. We will then detail the specific strategies that can surface untapped opportunities and operational improvements. I will send you your own customized roadmap for success along with a detailed report that will position your business as the dominant force in your industry.

Join us for Live and Virtual Events as we explore new and exciting ways to MASTER your profits. Our experts will guide you as you take away from these events actions you can implement NOW in your business. You will receive a complete workbook for you and your team to use to implement the strategies to increase your profits .

E-LEARNING

Popular Courses

Small Business

Financial Training

Management

8 Lessons

Lifetime Access!

6-8 Weeks

Virtual MBA

Business Training

Non-Accredited Equivalent

52 Lessons

Learn at your pace

52 Weeks

Both Financial Training with

Virtual MBA

Includes BONUS JumpStart 12

72 Lessons

Everything you need!

6-72 Weeks

Meet The Coach

Shenard Byrd

Business Strategist & Discernment Coach

Shenard Byrd — The Discernment Coach

Founder of Total Control Consulting and creator of The Discernment Advantage

Shenard Byrd is an experienced business strategist and The Discernment Coach, known for helping leaders and entrepreneurs cut through noise, overcome decision fatigue, and grow with clarity, purpose, and profit.

With over 20 years of experience in banking, executive leadership, marketing, business consulting, and operational risk management, Shenard has guided organizations through the complex challenges of operations, growth, and transformation. His strength lies in blending big-picture strategy with practical execution—helping businesses make decisions that reduce waste, accelerate profit, and unlock sustainable success.

As the founder of Total Control Consulting, Shenard developed The Discernment Advantage—a philosophy and framework that positions wise decision-making as the most significant competitive edge in business. He equips business owners with the tools, systems, and strategies to make fewer but better decisions across the Four C’s of business growth:

Capitalization – Strengthening financial decisions through profit growth, cost control, and access to capital

Capabilities – Developing leadership, skills, and resources to maximize business potential

Capacity – Expanding time and efficiency through AI, automation, and smart outsourcing

Connections – Building the right networks, branding strategies, and marketing channels to grow wisely

Shenard’s proprietary D.I.S.C.E.R.N. Methodology offers a step-by-step approach to decision-making, helping business owners define problems, investigate options, strategize solutions, capitalize with confidence, expand capacity, refine capabilities, and navigate the next steps with clarity.

Unlike traditional coaching models that rely on theory or one-size-fits-all advice, Shenard integrates his faith-based values, corporate expertise, and entrepreneurial experience into a practical system that removes analysis paralysis and empowers leaders to move forward with confidence.

Whether guiding executives to sharpen their leadership, helping small business owners scale profitably, or coaching entrepreneurs through transitions, Shenard’s goal is the same: to help people make the right decisions, at the right time, for the right reasons—so they can lead with clarity, control, and peace of mind.

New Book From Shenard Byrd

Discover how to unlock more profit from your business. This free guide provides a step-by-step roadmap to greater profitability. Download your copy instantly.

Find new revenue without new ad spend

Convert more prospects into customers

Simple methods to increase your margins

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DISCLAIMER
The information contained on this website and the resources available for download through this website is not intended as, and shall not be understood or construed as, professional advice. While the employees and/or owners of the Company are professionals and the information provided on this Website relates to issues within the Company’s area of professionalism, the information contained on this Website is not a substitute for advice from a professional who is aware of the facts and circumstances of your individual situation. Nothing on this site, nor advice from our experts, shall constitute legal advice.